HomeAmericans Forced Into Poor Diets By Economic Crisis. Ventura California Company Offers Solution
10/09/08 at 11:07 am
VENTURA, CA – (October 8, 2008) - - Boku International, LLC, a leading organic nutritional company, announced today that it is launching an unprecedented marketing campaign and pricing model to help the average consumer beat the high cost of eating healthy.
While recent economic conditions have increased the already high expense of producing, packaging and transporting Certified Organic food items, consumers are becoming increasingly aware of the health benefits of natural, unprocessed, foods and organic nutrition. Unfortunately, the stores and markets carrying these items are not exempt from soaring costs. Organic foods currently average up to 25% more costly than their non organic counterparts as Americans struggle with the worst case of food inflation in 20 years. Compounding this challenge is the heightened scrutiny and questionable efficacy of traditional vitamin supplements.
“The high cost of eating healthy is taking consumers into a frightening reality,” said Lynn Rolle CEO and Founder of Boku International, LLC. “Buying natural organic foods is becoming a luxury few can afford. Now more than ever, people understand the powerful benefits of quality nutrition. We believe we have the solution in BōKU™ Super Food and our goal is to make our award winning product available to all people, not just the privileged few, at prices that will absolutely shock the industry”
Super foods are considered nature’s most nutritionally dense foods and known to fight many common diseases. Packed with naturally occurring vitamins, trace minerals, anti-oxidants and probiotics, BōKU™ is a proprietary blend of the most powerful Super foods on earth, all derived from natural plants with no chemical fertilizers or pesticides. The concentrated powder formula is certified Organic and Kosher. According to Dr. Brian Clement, of the Hypocrites Institute in West Palm Beach, FL, there is more nutrition in a tablespoon of BōKU™ Super Food than the average American gets in several days.
Lynn Rolle continued “We believe everyone deserves the best, but the reality is most people can’t afford such a high quality product. So we went directly to the source of all our ingredients, to keep prices down and we’ve created a direct consumer marketing model that eliminates costly markups by retailers”. In addition to robust internet initiatives, marketing will be lead by a 30 minute Documercial and accompanying short form television spots that will begin testing early first quarter ’09. Customers order directly from Boku International, LLC via their website at great savings. “We know that once people experience BōKU™, they will love it and come back to order more. Based on this continuity and efficient sourcing, we are able to cut our prices by 50% which works out to less than a dollar a day for our customers.”
According to BōKU™ Master Formulator, Dr. BJ Adrezin, “when people consume a diet filled with super nutrient dense foods, they start to feel better, and can maximize their genetic potential for health and well-being. I formulated BōKU™ Super Food to give people a potent boost in the right direction.”
The unique business model of BōKU™ Super Food is paying off for both consumers and this Ventura, California start up. “Sales have been incredible and the response from our customers has been terrific. At the end of the day, I know BōKU™ is making a positive impact on people’s lives and that really inspires me!” Says Lynn Rolle of BōKU™ Super Food.
CONTACT:
Coletta Makiling – Boku International,LLC
Ph: (805) 650-BOKU (2658)
Email: manager@bokusuperfood.com
